“Reaching families in the Eastern Suburbs with our learn-to-sail and holiday programmes was never easier.”

Community Focused Fun On The Water

Each year when term 3 of school ends, the sailing season starts! Glendowie Boating club runs a series of  school holiday programmes during this time, from introductory sailing and water safety courses to competitive racing in different boat classes. The kids develop friendships on and off the water during these programmes, making them an important recruitment tool for the club.

Local Area Marketing

Most seaside suburbs in Auckland have a sailing club, and most people that would consider joining a sailing club live nearby. Sailing clubs therefore rely heavily on local area marketing to build awareness, and there is often only a short window in which parents are thinking about and planning school holiday activities.

Going Further With Outdoor

Glendowie Boating Club normally use word of mouth, social, email and printed posters in local schools to advertise their holiday programmes. To reach a larger audience, they extended their ads to run on bus shelters and convenience store checkout screens. With youdooh, they could easily pick the screens in their local area most relevant for their audience.

Affordable And Accessible

Glendowie Boat Club targeted the delivery of the ads, running them during the morning commute and after school to minimise wasted spend. Youdooh has proved to be a cost effective and targeted way to reach the next generation of sailors.

“It was super easy to set up and a great addition to our online and social activity, thanks youdooh”

Anthony McBride

Commodore