“Honestly, you’ve turned something complicated into something simple, and that’s huge. Not only did it give me access to a great medium that was previously out of reach, but it gave me control and confidence in what I was doing.”

Blending tradition with innovation: bringing boutique wines to a wider audience

Soljans Estate Winery is a family-run Kiwi winery with roots going back to 1927, when the Soljan family started making wine as Pergola Wines from their house on Lincoln Road, which still stands today. In 1937, the name changed to Soljans Wines, and these days, the winery is based in Kumeu and run by the third generation of the family. With a Bistro, Cellar Door, and event spaces on-site, it’s a place that’s all about great wine and good vibes. The wines are award-winning, but the atmosphere is relaxed, friendly, and true to its family-run spirit.

“Wineries are famously fancy, but we aren't. We do what we do well, and we pride ourselves on our down to earth, friendly vibe. When I saw the DIY option with youdooh and realised I didn’t need to take out a second mortgage to try it, I was stoked!”

Amber Soljan

Soljans Estate Winery

Targeted growth via digital out of home

As Soljans entered a new phase in their marketing strategy, the goal was to reinvigorate brand awareness, not just of the winery itself, but also of their onsite offerings like the bistro and event spaces. The team was looking for a way to reach new audiences without the high costs and complexity usually associated with outdoor advertising.

From concept to screen with ease

The youdooh platform gave Soljans exactly what they needed: simplicity, accessibility, and control. The interface was easy to navigate, followed familiar digital marketing standards, and allowed them to launch a campaign quickly and independently.

“It was a great way to test a new media placement and learn what works well.”

Amber Soljan

Soljans Estate Winery

Building on success

With their first campaign under their belt, Soljans saw a clear uplift in website traffic during the campaign period, a promising result that supported their broader digital efforts.


With a stronger understanding of the channel and its potential, they’re excited to keep exploring how digital outdoor media can complement their marketing strategy, all the while staying true to the family values that have kept the business thriving for nearly a century.