About MediaWorks

MediaWorks Outdoor is one of New Zealand's leading outdoor media companies, offering roadside digital billboards in key locations like Auckland, Wellington, and Christchurch, as well as in regional areas. Their transit media network has digital screens on the Auckland Transport hubs, covering bus, rail, and ferry advertising. Additionally, they have a partnership with Wellington Airport.

Digital Screen Network

Mediaworks Outdoor have a growing portfolio of over 90+ digital billboards with extensive coverage across the main cities and into the regions. They also offer access to two commuter hub networks:

• Wellington Airport, with high visibility screens at check in, departures and arrivals; 6 million passengers pass through the airport annually.
• The Auckland Urban Network, comprising 83 digital screens located at busy interchanges of the northern bus corridor, ferry terminals and rail including Britomart Station. Positioned to capture commuters entering, exiting the stations and on the platforms, the network delivers high frequency with long dwell times.

Use Cases

Mediaworks offer some good advertising options for campaigns, including:

• Brand Awareness: Delivering high-impact ads to large audiences in urban and transit-heavy locations like roadside billboards and public transport hubs.
• Targeted Messaging: Engaging specific demographics or geographic areas, such as commuters or travellers in Wellington Airport.
• Using Video: Transit hubs including train stations and Wellington Airport take video ad formats, which can deliver extra impact. (Roadside billboards do not allow moving image).
• Event Promotion: Highlighting events, sales, or launches to highly visible, pedestrian-heavy audiences.