“Top ad execs launch tech start-up”

Media Release

Four of New Zealand’s best-known and respected advertising agency executives have launched a new tech business, simplifying people’s ability to advertise on digital billboards.

They say their new business, Youdooh, allows anyone with a credit card to access digital outdoor advertising.

“Youdooh makes the process of buying digital advertising on billboards, bus shelters, train stations, retail screens and many more screens around New Zealand as easy as buying ads with Meta and Google,” says former Dentsu executive Richard Pook, who has established the business alongside another former Dentsu leader, Bram Stevens.

“If you’re a business owner or advertiser with a credit card, you can now buy an outdoor ad on over 3000 screens in NZ.”

The platform is locally built, says Pook, and sets out the buying process in four simple steps, “with the ability to buy by the hour and start or stop the ad campaign at any time”.

“The concept has won the support of advertising legends Sean McCready and Matt Bale, who founded and grew media agency MBM into a business employing more than 120 staff before successfully exiting to a major international holding company.”

Bale and McCready had come on as cornerstone investors.

“It’s such an intuitive and easy-to-use product with so much potential to change how digital outdoor advertising is bought in New Zealand,” says Bale.

“We’ve all seen first-hand how rapidly the media market is evolving. It won’t be long, maybe five years, before the majority of advertising will be bought through technology platforms.”

Youdooh, which already had 300 customers signed up, was the chance to do that through a local company.