Bringing Bruno Mars vibes to Melbourne’s CBD

The Bruno Mars Experience is a high-energy live music show delivering the style, hits and spectacle of Bruno Mars, performed live at MEMO Music Hall in the heart of Melbourne’s CBD.

Featuring show-stopping performances of iconic tracks like Uptown Funk, 24K Magic and Treasure, the event brought together music lovers, social crowds and city audiences for a night of dancing, singing and entertainment. The goal was to build awareness and drive ticket demand in the week leading up to showtime, especially among commuters, local workers and those ready for a night out.

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First time DOOH: from idea to screen

Like many event promoters, the team had never run a Digital Out of Home (DOOH) campaign before and wanted a fresh channel to complement social and digital, particularly as the event approached.

Youdooh’s self-serve platform made DOOH accessible and fast, perfectly aligned with a tight timeline. With clear screen selection and simple scheduling controls, the team could lock in the right placements at the right moments without the complexity of traditional outdoor buying.

Hyper-local targeting with Youdooh

The campaign focused on hyper-local targeting across digital screens in the Melbourne CBD and around MEMO Music Hall, helping the show cut through to the right audiences where they live, work and socialise.

By placing ads on key street-level screens and digital displays near high foot-traffic routes and popular bars, the Bruno Mars Experience team maximised visibility and awareness in the areas that mattered most.

A simple, powerful way to promote events

The Bruno Mars Experience campaign shows how Youdooh helps event promoters add DOOH as a strategic, easy-to-manage part of their marketing mix, turning ideas into real-world visibility with fast setup and full campaign control.

“Youdooh gave us a simple yet effective way to reach more people around the venue and across Melbourne.”

Lavina Williams

The Bruno Mars Experience

Creative Team