“Youdooh makes it ridiculously easy. I can pick the exact screens I want and run promos that actually drive foot traffic. It's cost-effective, quick, and I don't need a big agency to make it happen.”
Amanda Houghton
Founder/CEO, Foot Forward
Local reach, retail results
Foot Forward is a proudly independent footwear store in Hamilton with a loyal local following and a growing online presence. Known for its curated range and friendly service, the store runs regular in-store promotions to reward repeat customers and attract new ones.
An alternative to search and social marketing
Foot Forward wanted to extend their online advertising into new channels to build awareness. Traditional advertising proved to be costly and too broad, so the owner turned to Youdooh to amplify reach without breaking the bank. While initially booking a campaign with a fixed start and end date, Foot Forward quickly shifted to an always-on approach, by removing the end-date and setting a weekly budget, just like how they buy ads on Google and META. By carefully picking the day and timeframes, they made it a targeted and cost-effective way to build brand awareness.
DIY design meets smart screen selection
Using Canva to build creative assets kept the process lean and fast. No external designers or agencies required. From there, Youdooh's platform let Amanda browse and select hyperlocal screens, from nearby shopping centres to large-format billboards around her store. She picked the days and times that matched store traffic patterns, ensuring every dollar worked harder.
“I love that I can update my creatives myself and switch up the timing depending on what's happening instore.”
Campaigns that convert
Clear creative execution showcasing discounts and the store's various product lines and targeting screens within walking or driving distance has turned routine errands into spontaneous shopping moments. Amanda's Youdooh campaign has generated a measurable uplift in store visits and purchase.
Quick Start DOOH for Independent Retail
Foot Forward's experience shows how small businesses can use DOOH without hassle or a heavy upfront investment. With Youdooh, retailers stay agile, push timely offers and connect with local audiences in a scalable, cost-effective way. It's a new kind of visibility that puts control firmly back in the hands of the business owner.
“It's convenience, control, and creativity all in one platform. I wouldn't go back.”
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