About Smartly

Smartly is one of New Zealand’s leading payroll and HR software platforms, trusted by thousands of businesses for more than two decades. From onboarding new employees to managing details, timesheets, and pay, Smartly makes payroll and people admin simple, accurate, and compliant - freeing up time and headspace for busy SMEs.

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Connecting with SMEs right where they are

For its flagship SME conference, PowerUp 25, Smartly needed a fast, flexible, and cost-effective way to drive signups. Traditional outdoor advertising proved too rigid and expensive, so the team turned to Youdooh. Using Youdooh’s intuitive self-serve platform, Smartly was able to target Auckland’s SME-dense commuter corridors during peak hours, maximising reach and minimising ad wastage.

“At Smartly, we’re all about making payroll and people management effortless for Kiwi businesses. Youdooh’s self-serve platform felt like a natural fit: it was easy to use, gave us flexibility, and meant we could focus our spend where it mattered most.”

Dani Barrett

Marketing Manager

Smartly

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Agile setup for maximum impact

From idea to booking took just minutes. In a few clicks, Smartly uploaded eye-catching creative to raise awareness of the event and encourage registration, giving the team one last push to connect with their audience in the crucial days leading up to the event.

Turning reach into registrations

The campaign reached more than 77,000 commuters during morning peak hours. With measurable results and full control over execution and reporting, Youdooh gave the Smartly team the visibility and impact they needed to make PowerUp 25 a standout event.