“It really is an amazing way for a smaller business to get a chance to advertise outdoors”

Knowing Their Stuff

Know Your Stuff (KYS) is a non-profit community organisation at the forefront of drug harm reduction in New Zealand. Since 2020, they’ve offered free, confidential drug checking services at events and clinics throughout the country.

KYS provides people accurate, science-based insights into the substances they intend to take. By fostering safety through knowledge, KYS reduces harm and helps tackle the stigma around drug use.

Keeping Festivalgoers in the Know

Digital outdoor advertising had always felt out of reach for a non-profit organisation like KYS. With youdooh, they were able make it a realistic and affordable option.

Using youdooh’s custom scheduling capability, they chose specific hours before and after the Electric Avenue and Twominds music festivals. By selecting billboards in strategic locations around the festivals, and using bold eye catching creatives, they could target revellers as they made their way to and from the venues.

“Bringing your brand and your organisation to the public when they are outdoors can be quite a big commitment, but youdooh makes it accessible. It really is an amazing way for a smaller business to get a chance to advertise outdoors”

Jenny Chiu

Christchurch Regional Co-Lead

Knowing Our Stuff

Without the need to negotiate large media contracts, KYS were still able to take their message out into the real world to spread awareness about their services. With Youdooh’s expertise and easy to use platform, Jenny signed up, selected screens near the events, customised her schedule around event times, uploaded her creative, and had it booked – all in a matter of minutes.