“Using Youdooh made it incredibly easy to take an idea from the whiteboard to the street. The campaign gave our recent Agency of the Year wins real world visibility, and it’s already generated a lead”
Kate Yule
One Plus One Communications
Knowing the value of a great story
One Plus One Communications, the award winning New Zealand communications agency has a simple philosophy; better stories make better businesses. So, when they achieved a major milestone, the team saw an opportunity to put that philosophy into practice for their own brand.
After securing PRINZ Large PR Consultancy of the Year (Gold) for the third consecutive year in 2026, alongside being named Campaign Asia-Pacific Boutique Agency of the Year for the second year running, the agency wanted to ensure the achievement reached beyond its existing networks and industry audiences.
Taking the story to the streets
Rather than letting the announcement live solely within traditional PR channels, One Plus One amplified the story and placed it directly in front of potential clients.
Using Youdooh's self-serve digital out-of-home platform, the agency launched its first DOOH campaign across selected screens in Auckland and Wellington.
The flexibility of the platform allowed One Plus One to select locations around key prospects, activate the campaign quickly and manage activity without the complexity of a traditional media-buying process.
They went beyond earned media into highly visible environments, putting their message right in front of decision-makers.
“Winning Agency of the Year for a third consecutive year was an important milestone for our business. We wanted to make sure potential clients saw that achievement, not just our industry peers.”
Turning credibility into commercial opportunity
The One Plus One Communications campaign demonstrates how DOOH can help businesses make more of their biggest moments.
A simple message, delivered in the right places at the right time, proved that recognition doesn't have to end with an award. With the right platform, it can become an opportunity for growth.
Most importantly, the campaign delivered a tangible commercial outcome, generating a qualified new client directly attributed to campaign exposure and demonstrating how DOOH can transform recognition into real business.
“By extending our award story beyond traditional channels, we could connect with prospective clients and generate valuable new business opportunities.”
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