Track Stars: Bringing electric track and field energy to West Auckland

Track Stars is a brand new high intensity athletics showcase combining New Zealand’s top athletes with a star studded celebrity lineup, all competing for the coveted title of Track Star.  With the inaugural event held at The Trusts Arena on 7th March 2026, Track Stars reimagined the national athletic championships for a wider audience, packaging elite sport for both TV broadcast and a high energy stadium experience.

“We wanted to create a night where athletics felt exciting, modern and engaging. Something people genuinely wanted to be a part of, not just watch on TV”

Petra Van Eeghen

Marketing Manager,

Athletics New Zealand

The benefit of adding DOOH to the marketing mix

As a first time event in a busy Auckland sporting calendar, the Track Stars team needed a fast and flexible way to amplify their marketing beyond social, PR and maildrops. With a tight promotional window leading up to the 7th March, they were looking for a channel that could build awareness quickly and effectively, especially in the areas around the stadium.

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Youdooh’s precise digital outdoor screen selection and real time control meant the campaign could run at the right times, in the right venues and locations, without wasted spend. This targeted local visibility on billboards, in gyms and retail centres helped drive strong momentum in the final days, contributing to a sell-out crowd on event night.

“Youdooh gave us full control and visibility of our DOOH campaign, it was the perfect complement to our maildrop and social, with all 3 channels working together to build ticket sales momentum”

Petra Van Eeghen

Marketing Manager,

Athletics New Zealand

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A simple way to be seen in the real world

The Track Stars campaign shows how easily Youdooh can incorporate DOOH to be an impactful part of the marketing mix. By combining targeted DOOH with their existing channels, the team achieved strong local, real world cut through and delivered a sold-out stadium for their inaugural event.

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Whether promoting a first-time event or scaling an established one, Youdooh provides precise screen selection, fast setup and full campaign control, enabling you to maximise awareness in the locations best suited to your event.

Seeing track stars like World U18 1500m number one Sam Ruthe and World Indoor and Olympic High Jump Champion Hamish Kerr in action will inspire a new generation of athletes.

Seeing things in the real world has the biggest impact.