Building Brand Awareness

Otto is a rewards program for money that uses fun games to help people build good financial habits like saving, investing, and reducing debt — while rewarding them along the way.

When it came to building brand awareness and growing their community, Otto wanted a solution that aligned with their playful approach to finance. Something fun, creative, and tailored to their audience’s habits and interests.

“We had wanted to try billboard advertising for a while, but the process seemed cumbersome compared to online advertising. Youdooh changed that completely—it’s quick, works with any budget, makes it easy to optimise campaigns and, most importantly for us, it’s entirely self-service.”

Tomas van Ammers

Co-founder Otto

Capture local audiences at key times

Otto aimed to initially target digitally savvy Kiwis around Wellington. While online advertising could reach large audiences, Otto wanted to maximise visibility during key moments—when people were commuting, shopping, or on their lunch breaks. They needed a platform that offered both flexibility and control, allowing them to adjust placements and timing to match their strategy.

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Driving Engagement

While the large format screens are best suited for building awareness, retail and street furniture screens can be used to trigger direct response. Otto added a QR code to their bus shelter ads to allow users to easily visit their website, while on the move, and as a way to track conversions.

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“It’s obvious Youdooh listens to their customers. They respond quickly, and they add useful new features regularly.”

Tomas van Ammers

Co-founder Otto