“A big increase in brand awareness, with over 300 incremental website visits, one of our highest increases in newsletter sign-ups and a large booking just two days after going live!”

Putting The Chatham Islands on the Map

Travel With Lesley Whyte is a boutique tour operator specialising in unique, fully escorted travel experiences. One of their key brands, Hotel Chathams Tours, is one of New Zealand’s leading tour providers to the Chatham Islands, offering immersive, small-group tours that showcase the islands’ rich history, wildlife, and culture.

The Chatham Islands are a hidden gem, but many travellers remain unaware of what the islands and Lesley’s incredible personalised and exclusive experiences have to offer. With Youdooh, they saw an opportunity to strategically place their brand in front of the right audience at high-traffic locations, to increase their brand awareness, reach a broader audience and reinforce their presence in the travel industry.

“After a couple days of running my first campaign, I received a booking because somebody had seen my ad!”

Lesley Whyte

Hotel Chathams Tours

Be Your Own Digital Outdoor Tour Guide

After conducting thorough research on traffic flow and audience demographics at various locations, Travel With Lesley Whyte found it easy to select digital screens that aligned with their target market. Youdooh gave them the level of control and flexibility they were looking for. They customised when and where their ad appeared, choosing specific days of the week, weekends, and time slots to maximise visibility during peak travel-planning hours.

Delivering Measurable Results

Setting up these campaigns in the traditional way would have been a big undertaking, from working out which screens to choose and who owned them, to setting up and booking the campaign. With youdooh all these problems went away. They were up and running in minutes, without a single meeting, email or phone call.

Over the course of the campaign, they recorded:
✔️ 300+ website visits directly linked to the campaign
✔️ One of their highest increases in newsletter sign-ups
✔️ Improved brand recognition among a new audience
✔️ A significant booking a couple of days after the ads going live

These results confirmed that digital outdoor advertising is a highly effective tool for enhancing brand visibility and driving meaningful engagement. Given the success of this campaign, Lesley is looking forward to booking her next billboard with youdooh.

About Lesley Whyte

Lesley Whyte is a passionate tour operator, award-winning photographer, and adventurer with a deep love for immersive travel experiences. As the founder of Travel With Lesley Whyte, she has built a reputation for curating personally escorted boutique tours that take travellers to some of the world’s most remote and extraordinary destinations, including the Chatham Islands, Antarctica, and beyond. A proud IAATO Antarctic Ambassador, she is dedicated to promoting sustainable travel and fostering a deeper connection between travellers and the environments they explore.

Learn more about Lesley here